Fenty Beauty is enhancing its online shopping experience with its new “Try Shade On” capability. Powered by Perfect Corp. – a leader in AR and AI beauty technology solutions – and its YouCam Makeup technology, consumers can now virtually try on over 400 shades of products across complexion, cheek, eye and lip categories on FentyBeauty.com.
 
With this addition, Fenty Beauty makes discovering the perfect shade easier than ever before with its true-to-life virtual try on effects that allow customers to see different shades matched to a live photo that even adapts to moving facial expressions for added personalization.
 
“Try Shade On” joins FentyBeauty.com’s digital Shade Finder and Virtual Consultation offerings that help consumers navigate through the brand’s extensive complexion and color products in a customized and convenient way.
 
To experience the virtual try-on, simply visit Fenty Beauty’s website, browse the products, and click the “Try Shade On” icon at the bottom right corner of the product image screen. A live photo will then be generated, allowing customers to “try on” any shade available in that product selection. Move around to see how the colors look at different angles, click the split the screen icon to see one shade on vs. one shade off, and even download the picture to show and share selections.
 
Other Fenty Beauty News
 
Last month, Fenty Beauty unveiled Fenty Eau de Parfum, a new luxury fragrance from Rihanna. Also, Rihanna recently became a billionaire, and most of her wealth is from Fenty Beauty.